The Doc over at TheDocBlog upgraded to Wordpress 2.7 the other day which caused his title tag to break. Rather than immediately fix it, The Doc decided to leave it broken and see exactly what effect it would have in terms of SEO. What he discovered is not surprising, but it should serve as a lesson to any newbies who think SEO is all bullshit.

By the 21st, a full 5 days afterwards about 75% of the Search traffic had dropped off and by the 24th, it was almost dead. By this point, TheDocBlog’s main page was no longer listed and other than some very random keywords, any relevant search traffic was gone.

The Search Engines didn’t Ban TheDocBlog, they simply removed the vast mixture of the listings it had. ~ Bastards

Kudos to The Doc for taking one for the team and conducting this worthwhile experiment.